Agentic Account Based Marketing
Nobody buys from a stranger.
Kitchen makes sure the buyers at your target accounts know who you are before sales reaches out. More meetings with qualified buyers, without the complexity of enterprise ad-tech.
You are helping me define my Ideal Customer Profile (ICP) for Kitchen Account Based Marketing. Please read the interview guide at https://app.getkitchen.org/get-started/skills/interview-icp.md. It contains the full question set and the JSON schema I need at the end. Conduct the interview using those questions. Where you can infer answers from the context available to you, do so and confirm with me rather than asking from scratch. Ask only what you cannot determine from context. Ask one question at a time. Before you finish, let me review the final ICP overview and confirm all details of it. At the end, return strict JSON matching the icp_profile_json schema from the interview-icp guide. Remind me to copy paste that JSON and to submit it at https://app.getkitchen.org/get-started/submit
Discover your ICP and top 100 accounts in your AI.
800% more responses to cold outreach.
Why most companies skip account based marketing
The idea is simple. The industry made it complicated.
Account based marketing means picking the companies you want to win and marketing to the people inside them. Most Series A and B startups aren't doing it. They don't have the resources or the expertise, and the industry has made something simple ridiculously complicated.
The traditional stack
- Enterprise ABM Platform
- A marketing ops hire
- CRM integrations
- Data enrichment
- Campaign management
- Creative production
- Sales and marketing coordination
- Attribution models
The Kitchen stack
Your ICP.
An agent researches your accounts, writes the creative and runs the campaigns. A Kitchen expert keeps full oversight, checking quality at every step. You approve it.
Live in under 7 days.
For a startup with 15 people and one marketing generalist, that stack is an enormous commitment. The idea underneath it is simple.
- 01Pick the companies you want to sell to.
- 02Find the people who influence the decision.
- 03Make sure they know who you are before sales reaches out.
You don't need another platform to operate. You need more meetings with qualified buyers.
The buying committee
The people who decide never reply.
Behind every must-win account sits a committee of 6 to 10 people. Each seat has its own pressures, fears and objections. Your outreach reaches one of them. The other five to nine decide without you.
Account warmth intelligence
Know which accounts to engage this week.
Kitchen ranks your accounts by committee warmth. Your reps start with the accounts already leaning in.
Creative
It doesn't look like an ad.
Buyers skip B2B ads because they look like ads. Kitchen creative looks private: a phone note, a Post-it, a Slack draft. One line in the buyer's own words, with your logo.
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Before the renewal hike, I want to see one flat quote.
YOUR LOGO
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I had to tell the CEO we left projects off the system to dodge the fee.
YOUR LOGO
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We pay for field tools, but I still call the foreman for the budget update.
YOUR LOGO
How it works
Buyers don't wake up ready to buy. We manufacture intent.
Every buyer moves through the same five stages. We run hyper-personalised advertising sequence for every role at every target account, at the same time.
01 / Top
Recognition
"This describes my week."
A private pressure of their seat, in their words.
02 / Top
Tension
"Leaving this alone costs me."
The cost of standing still.
03 / Middle
Reframe
"The problem is different from how we talk about it."
One new idea every seat hears.
04 / Bottom
Proof
"Someone like us fixed it, and I could defend the choice."
One peer. One result.
05 / Bottom
Permission
"Taking a look won't expose me."
A small, safe next step.
Each person gets their own journey based on their company, role and psychographics. Same five stages, written for them.
Proof
Warm accounts answer.
- 800%more responses to cold outreach
- 33%shorter sales cycles
- 25%higher opportunity to close rate
Results from Kitchen pilots, comparing warmed accounts with cold accounts.
Free
Know exactly who to target. Free.
Run our prompt in your AI. Paste the answer into Kitchen. In 24 hours you get:
- ICP definitionFirmographics, buying triggers, disqualifiers, and what most people miss about your market.
- Buying committeeEvery role that matters, with their pressures, fears and objections.
- Top 100 US accountsRanked by likelihood to buy, with the reason behind each rank.
- Sample creativeThree ads written for your buyers.
- Copy the prompt into ChatGPT or Claude.
- Answer its questions. It returns your ICP as JSON.
- Paste the JSON into Kitchen. Your report arrives in 24 hours.
You are helping me define my Ideal Customer Profile (ICP) for Kitchen Account Based Marketing. Please read the interview guide at https://app.getkitchen.org/get-started/skills/interview-icp.md. It contains the full question set and the JSON schema I need at the end. Conduct the interview using those questions. Where you can infer answers from the context available to you, do so and confirm with me rather than asking from scratch. Ask only what you cannot determine from context. Ask one question at a time. Before you finish, let me review the final ICP overview and confirm all details of it. At the end, return strict JSON matching the icp_profile_json schema from the interview-icp guide. Remind me to copy paste that JSON and to submit it at https://app.getkitchen.org/get-started/submit
Pricing
Pick how many accounts should know your name.
Media included. Live in under 7 days. One closed deal pays for months of Kitchen.
$2,000 one-time setup, waived on annual plans. More than 200 accounts? We'll build a custom plan.
Get in front of people who never take your call.
Start with your ICP and your top 100 accounts. Free, in 24 hours.
Get your free ICP and top 100 accounts